B2B & SaaS SEO — London
SEO Agency London
IvanHub is the SEO agency London B2B and SaaS teams hire when they need organic search to drive revenue — not just rankings. Technical SEO, content and AI-search optimisation built around your pipeline.
“We don't sell traffic. We build organic search into a lower-CAC, compounding acquisition channel for ambitious London companies.”
Who we work with
Built for B2B SaaS, startups & scale-ups
London is one of the most competitive search markets on earth. We focus exclusively on companies with complex products and considered buyers — where good SEO is a genuine moat, not a checkbox. If you sell B2B or software, this is the SEO agency London team you want in your corner.
Early-stage startups
Pre-seed to Series A teams who need to rank before the runway runs out. We build SEO foundations that compound while you ship.
Scaling SaaS
Series B+ products fighting for category head terms. We turn organic search into a predictable, lower-CAC acquisition channel.
B2B teams in London
Fintech, healthtech, martech and professional services selling complex products to buyers who research long before they fill in a form.
SEO services
A full-stack London SEO programme
Every layer of modern search, run by one accountable team. Engage the whole stack or just the piece you're missing. Want the detail? See our full SEO service.
Technical SEO
Core Web Vitals, crawl architecture, indexation, internal linking and JS rendering — the engineering layer that lets everything else rank.
Content & editorial SEO
Topic clusters and bottom-of-funnel pages mapped to real buyer intent, written for humans and structured for search.
AEO / GEO
Answer Engine and Generative Engine Optimisation — schema, entity coverage and citable content so you appear in AI Overviews, ChatGPT and Perplexity.
Local & London SEO
Google Business Profile, local landing pages and borough-level targeting for firms that want to own search across London.
Proof, not promises
Results we've actually delivered
Qualified leads for a London B2B firm
ConsultPro went from a near-zero-inbound website to a predictable pipeline — 3.2x qualified leads, a 34% lead-magnet conversion rate and £1.9M added annual pipeline value.
Read the B2B lead generation case studyCost per lead via CRO + organic
MedConnect cut cost per lead by 52% and lifted landing-page conversion from 2.1% to 6.8% — roughly £145K in annual ad-spend savings, with patient enquiries doubling in four months.
Read the healthcare CRO case studyHow we work
Our SEO process
Audit & opportunity map
A full technical and content audit, then we size the keyword opportunity against your competitors and your commercial goals.
Strategy & roadmap
A prioritised 90-day roadmap: the fixes, pages and links that move revenue first — not a 200-line spreadsheet of vanity tasks.
Build & ship
Technical fixes, new content and digital PR shipped in fortnightly sprints, with engineering-ready specs your team can implement.
Measure & compound
Rankings, organic pipeline and assisted revenue reported monthly. We double down on what works and cut what doesn't.
Engagement & pricing
Priced around outcomes
We don't sell hours or one-size-fits-all packages. Engagements are scoped against the keyword opportunity in your market and the revenue you're trying to unlock — so the investment maps to the return, not to a templated deliverables list.
Most London SEO programmes sit in the £2K–£8K/month range. We'll give you an honest, market-specific estimate on a free strategy call — and you can always start with an SEO audit before committing to anything ongoing.
Three ways to start
Free SEO audit
Run our self-hosted audit tool on your site in minutes — no account needed.
Deep-dive audit + roadmap
A paid, prioritised audit and opportunity map you can act on with or without us.
Ongoing SEO retainer
A full-stack monthly programme: technical, content, AEO/GEO and digital PR.
Common questions
London SEO agency FAQ
How much does an SEO agency in London cost?+
Most credible London SEO agencies charge between £2,000 and £8,000 per month, depending on scope, competition and how much content and technical work is involved. At IvanHub we scope engagements around outcomes rather than hours, so you pay for a roadmap tied to pipeline and revenue — not a fixed bundle of deliverables. Book a free strategy call and we will give you an honest estimate for your market before you commit to anything.
Do you work with B2B SaaS companies?+
Yes — B2B SaaS is our core focus. We work with pre-seed startups through to scaling Series B+ products, and we understand long sales cycles, technical buyers, product-led growth and the difference between traffic that converts and traffic that just looks good in a dashboard. Our SEO programmes are built to lower CAC and feed qualified pipeline, not to chase vanity rankings.
How is IvanHub different from other London SEO agencies?+
Three things. First, we are specialists in B2B and SaaS rather than a generalist agency taking any client with a budget. Second, we treat SEO as an engineering and revenue discipline — technical fixes shipped as proper specs, content mapped to buyer intent, and reporting in pipeline terms. Third, we build for the AI-search era from day one with AEO/GEO so you stay visible in Google AI Overviews, ChatGPT and Perplexity, not just classic blue links.
How long does SEO take to show results in a competitive London market?+
For a head term like 'seo agency london' you should expect 3 to 6 months for early movement and 6 to 12 months for compounding, durable rankings. Technical wins and bottom-of-funnel pages tend to move fastest; competitive head terms take longer but deliver the most defensible traffic. We report leading indicators monthly so you can see progress well before the big rankings land.
Do you cover technical SEO, content and link building?+
Yes — we run the full programme. Technical SEO (Core Web Vitals, crawl architecture, indexation, structured data), editorial SEO (topic clusters and conversion-focused pages), AEO/GEO for AI search, and digital PR and link acquisition for authority. You can engage us for the full stack or for a specific layer where you already have in-house capability.
Can we start with an audit before committing to a retainer?+
Absolutely. Most clients start with a free SEO audit or a paid deep-dive audit and opportunity map before any ongoing engagement. It gives you a prioritised roadmap and a clear view of the upside in your market — and you are free to implement it yourself or with us. Get a free SEO audit or book a strategy call to begin.
Ready to own search in London?
Tell us about your product and your growth targets. We'll show you exactly where the organic opportunity is — and whether IvanHub is the right SEO agency in London to capture it.