01
The Challenge
MedConnect was spending significantly on paid media but their landing pages converted at under 2%. High traffic with low conversion meant wasted ad spend month after month — and an acquisition model that could not sustain the business long-term.
02
Our Approach
We ran a systematic CRO programme: heatmap analysis, user testing, hypothesis-driven A/B tests, and iterative optimisation of their highest-traffic pages and enquiry forms. Every change was validated before rollout.
03
The Results
52% reduction in cost per lead
Landing page conversion rate improved from 2.1% to 6.8%
Annual ad spend savings of approximately £145K
Patient enquiry volume doubled within four months
“The evidence-based approach gave us complete confidence in every change we made. Within four months, our cost per enquiry had halved and our team could focus spend on channels that were actually performing.”
David Park
VP Marketing, MedConnect
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