B2B Lead Generation System
01
The Challenge
ConsultPro relied almost entirely on referrals and manual outreach. Their website generated near-zero inbound leads, and growth depended entirely on partner relationships and the founder's network — neither of which could scale.
02
Our Approach
We built an inbound lead generation system from the ground up: ICP-targeted lead magnets, landing pages with progressive profiling, automated nurture sequences, and conversion-optimised service pages that spoke directly to buyer anxieties.
03
The Results
3.2x increase in qualified leads per month
Lead magnet conversion rate of 34%
Sales cycle shortened by 40%
Annual pipeline value increased by £1.9M
“For the first time, our pipeline is predictable. We have brought on three new consultants to handle the volume — and we are not relying on referrals any more.”
Elena Vasquez
Managing Partner, ConsultPro
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