B2B Lead Generation System
01 · DISCOVER
The challenge
ConsultPro relied almost entirely on referrals and manual outreach. Their website generated near-zero inbound leads, and growth depended entirely on partner relationships and the founder's network — neither of which could scale.
02 · BUILD
Our approach
We built an inbound lead generation system from the ground up: ICP-targeted lead magnets, landing pages with progressive profiling, automated nurture sequences, and conversion-optimised service pages that spoke directly to buyer anxieties.
03 · EVIDENCE
Evidence and scope
- Baseline
- Client-reported baseline: near-zero inbound leads and growth dependent on referrals, partners, and founder outreach.
- Work delivered
- ICP lead magnets, progressively profiled landing pages, nurture automation, and conversion-focused service pages.
- Timeline
- Timeline not provided in current case-study record.
- Measurement
- Client-reported qualified-lead, conversion-rate, sales-cycle, and pipeline comparison against engagement baseline.
- Limitations
- Independent CRM exports and attribution methodology are not published. Outcomes vary by market and starting point.
- Proof status
- client-reported
04 · SHIP
The results
3.2x increase in qualified leads per month
Lead magnet conversion rate of 34%
Sales cycle shortened by 40%
Annual pipeline value increased by £1.9M
“For the first time, our pipeline is predictable. We have brought on three new consultants to handle the volume — and we are not relying on referrals any more.”
Results are client-reported against the engagement baseline; outcomes vary by market and starting point.
Next step