Polaris Agency vs IvanHub
Polaris Agency and IvanHub are both London-based B2B marketing teams with overlapping service offerings — SEO, content, AI search, and demand generation. Polaris has built a recognisable brand on the back of enterprise client work (Sodexo, Reachdesk) and an early move into AI search services. IvanHub serves a slightly different segment: UK and EU B2B SaaS founders and scale-ups who want a smaller, more involved senior team with transparent pricing rather than enterprise account management. This comparison covers what each agency actually does, who they serve best, and how the pricing and delivery models differ.
Last updated: 27 April 2026
Polaris Agency
London-based B2B marketing agency serving enterprise and scale-up clients with SEO, content, paid, and AI search services. Known for Sodexo and Reachdesk work.
Enterprise and upper-mid-market B2B brands wanting a full-service London agency with established account management
Retainer-based, typically £6K–£25K+/month. Pricing on request.
Strengths
- Recognisable enterprise client roster (Sodexo, Reachdesk)
- Early mover on AI search service productisation
- Full-service — SEO, content, paid media, and PR under one roof
- London-based with established account management structure
Weaknesses
- Pricing not public — sales cycle adds weeks
- Larger account-management overhead at lower retainer tiers
- Less focused specifically on B2B SaaS than dedicated SaaS shops
- Mid-market clients can feel the pull toward enterprise priorities
IvanHub
London-based B2B SaaS growth agency covering SEO, content, AI search, CRO, and analytics under one transparent retainer. Senior-led delivery, no account management overhead.
UK and EU B2B SaaS founders and scale-ups (seed–Series B) wanting senior-led delivery and transparent pricing without enterprise overhead
From £3,000/month retainer. Tiered pricing public.
Strengths
- Senior practitioners on every account — no junior account managers
- Public £-denominated pricing from £3,000/month
- Native AI search infrastructure (mirrors, schema, llms.txt, citation tracking)
- Free public SEO tools for live audits — clients see the work before signing
Weaknesses
- Smaller team — fewer simultaneous specialists per account than Polaris
- Less established enterprise logo roster
- No in-house PR or media buying at the scale of a full-service agency
- Best fit for £3K–£15K/mo, not £25K+ enterprise scopes
Feature Comparison
| Feature | Polaris Agency | IvanHub |
|---|---|---|
| Primary Focus | Enterprise & mid-market B2B marketing | B2B SaaS growth — seed to Series B |
| Headquarters | London, UK | London, UK |
| Team Size | 30+ across disciplines | Lean senior team (10–15) |
| Services | SEO, content, paid, PR, AI search | SEO, content, CRO, AI search, analytics, lifecycle |
| AI / AEO Offering | Productised AI search service | Mirror infrastructure, schema, llms.txt, citation tracking |
| Notable Clients | Sodexo, Reachdesk | UK B2B SaaS scale-ups (anonymised on request) |
| Pricing Transparency | On request | Public — from £3,000/month |
| Contract Length | 6–12 months | 3-month minimum, rolling thereafter |
| Reporting Cadence | Monthly + quarterly review | Weekly Loom + live dashboard + monthly review |
| CRO Included | Add-on | Yes — landing page CRO baseline |
| Free Tools | Limited | Free SEO audit, content brief, page grader, ICP builder |
| Senior-Led Delivery | Account-managed model | Senior practitioners directly on accounts |
Our Verdict
Polaris is the right call for enterprise and upper-mid-market B2B brands needing full-service support and the credibility of a recognisable client roster. IvanHub is the right call for B2B SaaS founders and scale-ups who want senior-led delivery, transparent pricing, and AI search as a built-in capability rather than an upsell. For most £3K–£15K/month retainers in B2B SaaS, IvanHub will deliver more pipeline per pound.
Frequently Asked Questions
Is Polaris Agency better than IvanHub for B2B marketing?
How does IvanHub's pricing compare to Polaris Agency?
Are both Polaris and IvanHub London-based?
How does each agency approach AI search and AEO?
Which agency works better with smaller marketing teams?
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