MADX Digital vs IvanHub
MADX Digital and IvanHub both specialise in B2B SaaS marketing, and both have invested seriously in AI search optimisation — what MADX calls GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation). MADX's roster skews toward funded SaaS startups, particularly in the US, and they have arguably the strongest publicly visible GEO/AEO playbook in the competitive set. IvanHub is the London-based equivalent, with a comparable AI search depth, broader full-stack scope (SEO + CRO + lifecycle), and transparent £-denominated pricing. This comparison digs into where the two overlap, where they differ, and how to choose.
Last updated: 27 April 2026
MADX Digital
SaaS-specialist marketing agency known for the strongest publicly visible GEO/AEO playbook in the B2B SaaS competitive set. Roster skews toward funded SaaS startups.
Funded B2B SaaS startups (Series A–B) wanting category-leading GEO/AEO work alongside traditional SEO, mostly US-based
Retainer-based, typically $6K–$15K/month. Pricing not public.
Strengths
- Among the strongest GEO/AEO offerings in the SaaS agency competitive set
- Deep B2B SaaS specialisation with a funded-startup roster
- Strong content programmes paired with link acquisition
- Public thought leadership on AI search and answer engines
Weaknesses
- Pricing on request — sales cycle adds friction
- US-leaning operations and time zone for non-US teams
- SEO and content focused — less full-stack (no CRO, lifecycle)
- Less pricing transparency for UK and EU buyers comparing options
IvanHub
London-based B2B SaaS growth agency with native AI search infrastructure, full-stack scope (SEO, content, CRO, AI search, analytics), and transparent £-denominated pricing.
UK and EU B2B SaaS founders wanting MADX-grade AI search work plus integrated SEO, CRO, and analytics under one transparent retainer
From £3,000/month retainer. Tiered pricing public.
Strengths
- AI search infrastructure (mirrors, schema, llms.txt, citation tracking) on every retainer
- Full-stack scope — SEO, content, CRO, AI search, analytics in one team
- Public pricing in £, no negotiation theatre
- London time zone, weekly Loom delivery, senior-led work
Weaknesses
- Less of a public GEO/AEO thought-leadership presence than MADX
- Smaller team than MADX — fewer simultaneous specialists per account
- UK-anchored — fewer US case studies than MADX's funded-startup roster
- Best fit for £3K–£15K monthly retainers, not enterprise scopes
Feature Comparison
| Feature | MADX Digital | IvanHub |
|---|---|---|
| Primary Focus | Funded B2B SaaS — SEO + GEO/AEO | B2B SaaS growth — SEO, CRO, AI search, analytics |
| Headquarters | Distributed, US-leaning | London, UK |
| Team Size | 20–30 specialists | Lean senior team (10–15) |
| Services | SEO, content, GEO/AEO, links | SEO, content, CRO, AI search, analytics, lifecycle |
| AI / AEO Offering | Strong — productised GEO/AEO playbook | Strong — mirror sites, schema, llms.txt, citation tracking |
| Pricing Transparency | On request | Public — from £3,000/month |
| Contract Length | 6–12 months typical | 3-month minimum, rolling thereafter |
| Reporting Cadence | Monthly + quarterly | Weekly Loom + live dashboard + monthly review |
| CRO Included | No | Yes — landing page CRO baseline |
| Analytics Implementation | Light-touch | GA4 + Mixpanel + dashboards as standard |
| Free Tools | Limited | Free SEO audit, content brief, page grader, ICP builder |
| Time Zone | US-leaning | London (GMT/BST) |
Our Verdict
MADX Digital is a top choice for funded US SaaS startups wanting category-leading GEO/AEO paired with strong traditional SEO. IvanHub is the right call for UK and EU B2B SaaS who want comparable AI search depth alongside CRO, analytics, and lifecycle work — all under one transparent retainer with London time zone delivery.
Frequently Asked Questions
Is MADX Digital better than IvanHub for B2B SaaS SEO?
How does IvanHub's AI search work compare to MADX's GEO/AEO?
How does pricing compare between MADX Digital and IvanHub?
Does either agency cover CRO and conversion optimisation?
Which agency works better for UK and EU B2B SaaS?
Compare AI citation footprints live. Book a 30-minute growth audit and we'll show you what's possible across SEO and AI search.