Breaking B2B vs IvanHub
Breaking B2B, founded by Sam Dunning, has built a sharp brand on a single idea: most B2B content is top-of-funnel filler, and the real lever is bottom-funnel content that targets buyers ready to buy. They produce demand-gen content, comparison pages, and "vs" content with a strong personal brand voice. IvanHub overlaps on that thesis — bottom-funnel content is a core part of our SEO programme — but operates as a full-stack growth agency covering SEO, content, conversion, AI search, and analytics rather than content alone. This comparison helps you decide whether you need a focused content specialist or an integrated growth team.
Last updated: 27 April 2026
Breaking B2B
Bottom-funnel B2B content specialist founded by Sam Dunning. Strong personal brand, focus on demand-gen content, comparison pages, and revenue-attributed content.
B2B SaaS teams with in-house SEO and conversion who want a focused bottom-funnel content partner with a recognisable founder brand
Retainer-based content programmes, typically $4K–$10K/month. Pricing largely on request.
Strengths
- Sharp, opinionated thesis on bottom-funnel content that resonates with founders
- Strong personal brand via Sam Dunning's LinkedIn and podcast
- Genuine focus on revenue-attributed content rather than vanity traffic
- Smaller team means founder-level involvement on accounts
Weaknesses
- Content-focused — limited SEO technical depth, no CRO or analytics
- Personal-brand dependency creates a key-person risk
- Less infrastructure for AI search or technical SEO than larger agencies
- Smaller team caps simultaneous client capacity
IvanHub
London-based B2B SaaS growth agency. SEO, bottom-funnel content, AI search, CRO, and analytics under one retainer with senior-led delivery.
UK and EU B2B SaaS founders wanting bottom-funnel content plus the SEO, CRO, and AI search infrastructure to make it convert
From £3,000/month retainer. Tiered pricing public.
Strengths
- Bottom-funnel content built on top of a full SEO and AI search foundation
- CRO baked in — landing page optimisation alongside content production
- Native AI search infrastructure (mirrors, schema, llms.txt, citation tracking)
- Public £-denominated pricing with weekly Loom delivery cadence
Weaknesses
- Less of a single-founder personal brand on LinkedIn
- Fewer 'thought leadership' content programmes — more execution-focused
- Less US podcast and community presence than Breaking B2B
- Best fit for SaaS in seed–Series B; not enterprise content programmes
Feature Comparison
| Feature | Breaking B2B | IvanHub |
|---|---|---|
| Primary Focus | Bottom-funnel B2B content | Full-stack B2B SaaS growth — SEO, content, CRO, AI search |
| Headquarters | UK, founder-led | London, UK |
| Team Size | Small (5–10) | Lean senior team (10–15) |
| Core Service | Content production + strategy | Content + SEO + CRO + AI search + analytics |
| Bottom-Funnel Content | Core specialism | Core component of every retainer |
| Technical SEO | Light-touch | Full audit, schema, performance |
| AI / AEO Offering | Limited | Mirror infrastructure, schema, llms.txt, citation tracking |
| CRO Included | No | Yes — landing page CRO baseline |
| Pricing Transparency | Mostly on request | Public — from £3,000/month |
| Contract Length | Typically 3–6 months | 3-month minimum, rolling |
| Reporting Cadence | Monthly | Weekly Loom + live dashboard + monthly review |
| Time Zone | UK / Europe | London (GMT/BST) |
Our Verdict
Breaking B2B is the right call when content is genuinely your only gap and you have SEO and CRO covered in-house. IvanHub is the right call when you want bottom-funnel content delivered alongside the SEO foundations, AI search infrastructure, and conversion work that turn it into pipeline. For most B2B SaaS founders, integrated execution beats single-discipline depth.
Frequently Asked Questions
Is Breaking B2B better than IvanHub for B2B content marketing?
Does IvanHub do bottom-funnel content like Breaking B2B?
How does IvanHub's pricing compare to Breaking B2B?
What's the difference in scope between the two agencies?
Which agency is better for AI search optimisation?
Want to see what your bottom-funnel content programme should actually look like? Book a 30-minute growth audit and we'll map it out live.