Gripped vs IvanHub
Gripped has been working exclusively with B2B SaaS since 2017 and has supported 160+ companies, making them one of the most experienced SaaS-only agencies in the UK market. Their playbook is mature, their account management is established, and their breadth covers inbound, paid, ABM, and RevOps. IvanHub is a smaller, more recently formed London team with a deliberately tighter scope — SEO, content, CRO, AI search, and analytics — and a focus on senior-led delivery and transparent pricing. This comparison is for B2B SaaS founders deciding between an established generalist SaaS agency and a focused full-stack growth team.
Last updated: 27 April 2026
Gripped
UK-based B2B SaaS-only marketing agency since 2017. 160+ SaaS companies served across inbound, paid, ABM, and RevOps. Established account management and mature playbook.
Mid-market B2B SaaS wanting a long-tenured SaaS-only agency with broad service coverage — inbound, paid, ABM, RevOps
Retainer-based, typically £5K–£20K/month. Pricing not public.
Strengths
- Long track record — 160+ B2B SaaS companies since 2017
- Broad service coverage including paid, ABM, and RevOps
- Mature account-management structure for predictable delivery
- Strong UK SaaS reputation and case-study volume
Weaknesses
- Pricing not public — sales cycle adds time and friction
- Larger account-management overhead at lower retainer tiers
- Less visible AI search and AEO infrastructure than newer specialists
- Generalist SaaS playbook can feel one-size-fits-all for niche categories
IvanHub
London-based B2B SaaS growth agency. SEO, content, CRO, AI search, and analytics under one transparent retainer with senior-led delivery and weekly Loom updates.
UK and EU B2B SaaS founders (seed–Series B) wanting senior-led, full-stack SEO/CRO/AI search delivery without account-management overhead
From £3,000/month retainer. Tiered pricing public.
Strengths
- Senior practitioners on every account — no junior account managers
- Native AI search infrastructure (mirror sites, schema, llms.txt, citation tracking)
- Public £-denominated pricing with weekly Loom delivery cadence
- Free public SEO tools — clients see the work quality before signing
Weaknesses
- Smaller agency footprint than Gripped's 160+ client roster
- No paid media, ABM, or RevOps in scope — focused on SEO/CRO/AI search
- Less of an established UK SaaS reputation than a 2017-founded agency
- Best fit for £3K–£15K monthly retainers, not enterprise SaaS scopes
Feature Comparison
| Feature | Gripped | IvanHub |
|---|---|---|
| Primary Focus | B2B SaaS — inbound, paid, ABM, RevOps | B2B SaaS growth — SEO, content, CRO, AI search, analytics |
| Headquarters | UK | London, UK |
| Team Size | 30+ specialists across disciplines | Lean senior team (10–15) |
| Years in Business | Since 2017 — 160+ SaaS clients | Newer entrant, senior-led |
| Services | Inbound, paid, ABM, RevOps, content | SEO, content, CRO, AI search, analytics, lifecycle |
| AI / AEO Offering | Limited public visibility | Mirror infrastructure, schema, llms.txt, citation tracking |
| Pricing Transparency | On request | Public — from £3,000/month |
| Contract Length | 6–12 months typical | 3-month minimum, rolling thereafter |
| Reporting Cadence | Monthly + quarterly | Weekly Loom + live dashboard + monthly review |
| Senior-Led Delivery | Account-managed model | Senior practitioners on accounts |
| Free Tools | Limited | Free SEO audit, content brief, page grader, ICP builder |
| Best Retainer Range | £8K–£20K/month | £3K–£15K/month |
Our Verdict
Gripped is a strong choice for mid-market B2B SaaS wanting an established, broad-coverage agency with eight years of SaaS-only tenure. IvanHub is the right call for B2B SaaS founders and growth leads who want senior-led delivery focused on SEO, content, CRO, and AI search with transparent pricing. For most £3K–£10K monthly retainers, IvanHub's focus and senior involvement deliver more pipeline per pound than Gripped's broader scope.
Frequently Asked Questions
Is Gripped better than IvanHub for B2B SaaS marketing?
How does IvanHub's pricing compare to Gripped?
Does Gripped offer AI search or AEO services?
How does each agency handle reporting and delivery cadence?
Which agency is better for seed-stage and Series A B2B SaaS?
Want a senior-led second opinion on your current agency setup? Book a 30-minute growth audit and we'll give you a straight answer.