SaaS Platform SEO Overhaul
01 · DISCOVER
The challenge
TechStart had a strong product but was invisible in search. Organic contributed less than 5% of pipeline, leaving them entirely dependent on paid acquisition. The site had critical technical SEO issues and no topical authority — every pound of ad spend was propping up a leaking bucket.
02 · BUILD
Our approach
We ran a rigorous technical audit, rebuilt their site architecture for crawlability, developed a topic cluster strategy around core use cases, and launched a systematic content programme targeting high-intent, commercially relevant keywords.
03 · EVIDENCE
Evidence and scope
- Baseline
- Client-reported baseline: organic contributed less than 5% of pipeline and the site ranked for 89 keywords.
- Work delivered
- Technical audit, crawlability and site-architecture rebuild, SaaS topic clusters, and high-intent content production.
- Timeline
- Six-month traffic result; pipeline result reported by month eight.
- Measurement
- Client-reported organic traffic, ranking, pipeline, and acquisition-cost comparison against engagement baseline.
- Limitations
- Independent analytics exports and experiment logs are not published. Outcomes vary by market and starting point.
- Proof status
- client-reported
04 · SHIP
The results
340% increase in organic traffic within 6 months
Ranking for 1,200+ keywords, up from 89 at the start
Organic became the number one pipeline source by month 8
60% reduction in overall customer acquisition cost
“iVanHub completely changed our organic trajectory. Within six months, SEO overtook paid as our biggest pipeline channel — and it keeps compounding.”
Results are client-reported against the engagement baseline; outcomes vary by market and starting point.
Next step