01
The Challenge
TechStart had a strong product but was invisible in search. Organic contributed less than 5% of pipeline, leaving them entirely dependent on paid acquisition. The site had critical technical SEO issues and no topical authority — every pound of ad spend was propping up a leaking bucket.
02
Our Approach
We ran a rigorous technical audit, rebuilt their site architecture for crawlability, developed a topic cluster strategy around core use cases, and launched a systematic content programme targeting high-intent, commercially relevant keywords.
03
The Results
340% increase in organic traffic within 6 months
Ranking for 1,200+ keywords, up from 89 at the start
Organic became the number one pipeline source by month 8
60% reduction in overall customer acquisition cost
“IvanHub completely changed our organic trajectory. Within six months, SEO overtook paid as our biggest pipeline channel — and it keeps compounding.”
Sarah Chen
CMO, TechStart
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