E-Commerce Content Engine
01 · DISCOVER
The challenge
StyleHouse had a beautiful product range but no content strategy. Their blog was dormant, product descriptions were thin, and they were steadily losing search visibility and market share to competitors with stronger editorial programmes.
02 · BUILD
Our approach
We built a full content ecosystem from scratch: product storytelling, buying guides, seasonal editorial calendars, and email nurture sequences. Every piece was optimised for both search and conversion — designed to attract the right buyer and give them a reason to act.
03 · EVIDENCE
Evidence and scope
- Baseline
- Client-reported baseline: dormant blog, thin product descriptions, and declining search visibility.
- Work delivered
- Product storytelling, buying guides, seasonal editorial planning, and email nurture sequences aligned to search and conversion.
- Timeline
- Twelve-month revenue result; blog became a top-three traffic source within six months.
- Measurement
- Client-reported revenue, subscriber, average-order-value, and traffic-source comparison against engagement baseline.
- Limitations
- Independent analytics exports and attribution methodology are not published. Outcomes vary by market and starting point.
- Proof status
- client-reported
04 · SHIP
The results
127% revenue increase over 12 months
4x growth in email subscriber list
Average order value up 23%
Blog became a top-3 traffic source within six months
“We went from having almost no online presence to being referenced as an authority in our market. The content strategy changed everything — and the revenue numbers speak for themselves.”
Results are client-reported against the engagement baseline; outcomes vary by market and starting point.
Next step