# iVanHub

> iVanHub is a London-based B2B marketing agency specialising in compounding growth systems: technical SEO, AI-search (GEO/AEO) optimisation, content strategy and conversion architecture for B2B SaaS. We also build consumer products: MetaPromptLab (AI prompt engineering toolkit) and Birthdays (private iOS birthday reminder app).

Clean markdown versions of every page are available under https://ivanhub.co.uk/mirror/ (e.g. https://ivanhub.co.uk/mirror/index.md). The full page inventory is in https://ivanhub.co.uk/llms-full.txt.
## AI Search Summary
- iVanHub is a London B2B SaaS marketing agency for UK startups and B2B firms.
- Core work: SEO, SaaS SEO, content marketing, marketing strategy, CRO, B2B lead generation, and growth systems.
- Engagements focus on qualified pipeline and measurable revenue rather than traffic alone.
- Start with [services](https://ivanhub.co.uk/services), [case studies](https://ivanhub.co.uk/case-studies), or [insights](https://ivanhub.co.uk/insights) for supporting detail.

## Services
- [SEO](https://ivanhub.co.uk/services/seo): Turn search into your most valuable and lowest-cost acquisition channel. ([markdown](https://ivanhub.co.uk/mirror/services/seo.md))
- [SaaS SEO Agency](https://ivanhub.co.uk/services/saas-seo): SEO built for product-led growth — rankings that turn into signups, trials, and MRR. ([markdown](https://ivanhub.co.uk/mirror/services/saas-seo.md))
- [Content Marketing Agency](https://ivanhub.co.uk/services/content-creation): Content that earns trust, ranks on Google, and moves buyers to act. ([markdown](https://ivanhub.co.uk/mirror/services/content-creation.md))
- [Marketing Strategy](https://ivanhub.co.uk/services/marketing-strategy): Stop guessing which channels to invest in. Start making decisions backed by data. ([markdown](https://ivanhub.co.uk/mirror/services/marketing-strategy.md))
- [Conversion Rate Optimisation Agency](https://ivanhub.co.uk/services/analytics-cro): Get more revenue from the traffic you already have — without spending more on acquisition. ([markdown](https://ivanhub.co.uk/mirror/services/analytics-cro.md))
- [B2B Lead Generation Agency](https://ivanhub.co.uk/services/lead-generation): Fill your pipeline with qualified B2B prospects — not just form submissions. ([markdown](https://ivanhub.co.uk/mirror/services/lead-generation.md))
- [Growth Systems](https://ivanhub.co.uk/services/growth-systems): Scale your marketing output without scaling your headcount. ([markdown](https://ivanhub.co.uk/mirror/services/growth-systems.md))

## Case Studies
- [SaaS Platform SEO Overhaul](https://ivanhub.co.uk/case-studies/saas-seo-overhaul): TechStart — client-reported +340% Organic Traffic; outcomes vary ([markdown](https://ivanhub.co.uk/mirror/case-studies/saas-seo-overhaul.md))
- [E-Commerce Content Engine](https://ivanhub.co.uk/case-studies/ecommerce-content-engine): StyleHouse — client-reported 127% Revenue Increase; outcomes vary ([markdown](https://ivanhub.co.uk/mirror/case-studies/ecommerce-content-engine.md))
- [B2B Lead Generation System](https://ivanhub.co.uk/case-studies/b2b-lead-generation): ConsultPro — client-reported 3.2x Qualified Leads; outcomes vary ([markdown](https://ivanhub.co.uk/mirror/case-studies/b2b-lead-generation.md))
- [Healthcare CRO Programme](https://ivanhub.co.uk/case-studies/healthcare-cro): MedConnect — client-reported -52% Cost Per Lead; outcomes vary ([markdown](https://ivanhub.co.uk/mirror/case-studies/healthcare-cro.md))

## Insights (latest)
- [Google AI Overviews Optimisation for B2B SaaS | iVanHub](https://ivanhub.co.uk/insights/google-ai-overviews-optimisation-for-b2b-saas-2026): Explain the structural differences between AI Overview citations and traditional blue-link rankings, including how Google selects source pages for summarisation ([markdown](https://ivanhub.co.uk/mirror/insights/google-ai-overviews-optimisation-for-b2b-saas-2026.md))
- [GEO Optimisation for B2B SaaS Citations in Perplexity](https://ivanhub.co.uk/insights/geo-optimisation-for-b2b-saas-citations-in-2026): Perplexity's answer engine prioritises fresh, authoritative sources with clear factual claims supported by primary data or expert attribution, meaning B2B SaaS… ([markdown](https://ivanhub.co.uk/mirror/insights/geo-optimisation-for-b2b-saas-citations-in-2026.md))
- [Content Repurposing Framework for B2B SaaS Marketing](https://ivanhub.co.uk/insights/content-repurposing-framework-for-b2b-saas-marketing-2026): Map core industry reports to account-specific playbooks using dynamic content blocks. ([markdown](https://ivanhub.co.uk/mirror/insights/content-repurposing-framework-for-b2b-saas-marketing-2026.md))
- [Content Decay Audit Process for B2B SaaS | iVanHub](https://ivanhub.co.uk/insights/content-decay-audit-process-for-b2b-saas-2026): Define a repeatable four-phase workflow: identification via GSC impression and CTR trends, triage by traffic delta and conversion attribution, root-cause… ([markdown](https://ivanhub.co.uk/mirror/insights/content-decay-audit-process-for-b2b-saas-2026.md))
- [Infinite Scroll SEO for B2B SaaS Resource Libraries](https://ivanhub.co.uk/insights/infinite-scroll-seo-for-b2b-saas-resource-2026): Why Googlebot still struggles with JavaScript-dependent infinite scroll in resource libraries, and how hybrid server-side rendering with progressive… ([markdown](https://ivanhub.co.uk/mirror/insights/infinite-scroll-seo-for-b2b-saas-resource-2026.md))
- [Site Migration SEO Checklist for B2B SaaS | iVanHub](https://ivanhub.co.uk/insights/site-migration-seo-checklist-for-b2b-saas-2026): Map the entire URL architecture, prioritising high-value SaaS pages such as pricing, feature lists, and API documentation. ([markdown](https://ivanhub.co.uk/mirror/insights/site-migration-seo-checklist-for-b2b-saas-2026.md))
- [Content ROI Attribution Models for B2B SaaS | iVanHub](https://ivanhub.co.uk/insights/content-roi-attribution-models-for-b2b-saas-2026): Content ROI attribution models for B2B SaaS turn a messy, multi-touch buyer journey into a defensible story about which content assets actually drove… ([markdown](https://ivanhub.co.uk/mirror/insights/content-roi-attribution-models-for-b2b-saas-2026.md))
- [Competitor Backlink Gap Analysis for B2B SaaS | iVanHub](https://ivanhub.co.uk/insights/competitor-backlink-gap-analysis-for-b2b-saas-2026): Competitor backlink gap analysis for B2B SaaS is the most efficient way to find link opportunities your rivals have already validated — but only if you… ([markdown](https://ivanhub.co.uk/mirror/insights/competitor-backlink-gap-analysis-for-b2b-saas-2026.md))
- [Guest Posting Strategy for B2B SaaS Authority (Without Spam)](https://ivanhub.co.uk/insights/guest-posting-strategy-for-b2b-saas-authority-2026): A modern guest posting strategy for B2B SaaS authority in 2026 is about earning trust, qualified pipeline, and durable search visibility through genuinely… ([markdown](https://ivanhub.co.uk/mirror/insights/guest-posting-strategy-for-b2b-saas-authority-2026.md))
- [B2B SaaS Onboarding CRO | iVanHub](https://ivanhub.co.uk/insights/b2b-saas-onboarding-cro-to-reduce-trial-2026): A disciplined approach to b2b saas onboarding CRO to reduce trial churn in the first seven days beats any feature launch — define the activation event… ([markdown](https://ivanhub.co.uk/mirror/insights/b2b-saas-onboarding-cro-to-reduce-trial-2026.md))
- [Entity SEO and the Knowledge Graph for B2B SaaS Brands](https://ivanhub.co.uk/insights/entity-seo-and-knowledge-graph-for-b2b-2026): Entity seo and knowledge graph for b2b: Entity SEO and the Knowledge Graph for B2B is the practice of teaching Google that your brand, product, features… ([markdown](https://ivanhub.co.uk/mirror/insights/entity-seo-and-knowledge-graph-for-b2b-2026.md))
- [Should B2B SaaS Sites Add an llms.txt File? A 2026 Field](https://ivanhub.co.uk/insights/llms-txt-file-for-b2b-saas-ai-2026): Llms txt file for b2b saas ai: An llms.txt file for B2B SaaS AI is a small, plain-text manifest that helps large language models understand which pages of… ([markdown](https://ivanhub.co.uk/mirror/insights/llms-txt-file-for-b2b-saas-ai-2026.md))
- [Optimising B2B SaaS Content for ChatGPT Citations in 2026](https://ivanhub.co.uk/insights/optimising-b2b-saas-content-for-chatgpt-citations-2026): Optimising B2B SaaS content for ChatGPT citations in 2026 means structuring pages so language models can confidently retrieve, quote, and attribute your… ([markdown](https://ivanhub.co.uk/mirror/insights/optimising-b2b-saas-content-for-chatgpt-citations-2026.md))
- [Editorial Calendar Planning for B2B SaaS Teams | iVanHub](https://ivanhub.co.uk/insights/editorial-calendar-planning-for-b2b-saas-teams-2026): A quarterly rhythm turns editorial calendar planning for B2B SaaS teams from a reactive scramble into a predictable system that compounds organic traffic… ([markdown](https://ivanhub.co.uk/mirror/insights/editorial-calendar-planning-for-b2b-saas-teams-2026.md))
- [Bottom-of-Funnel Content for B2B SaaS | iVanHub](https://ivanhub.co.uk/insights/bottom-of-funnel-content-for-b2b-saas-2026): Bottom of funnel content for b2b saas: Bottom-of-funnel content for B2B SaaS is the set of pages and assets your warmest buyers use to decide, justify… ([markdown](https://ivanhub.co.uk/mirror/insights/bottom-of-funnel-content-for-b2b-saas-2026.md))

More: all 103+ articles listed in https://ivanhub.co.uk/llms-full.txt

## Core Pages
- [Home](https://ivanhub.co.uk/): B2B marketing agency for compounding growth ([markdown](https://ivanhub.co.uk/mirror/index.md))
- [About](https://ivanhub.co.uk/about): Mission, team and approach
- [Contact](https://ivanhub.co.uk/contact): Strategy calls and enquiries
- [Reviews](https://ivanhub.co.uk/reviews): Client reviews and testimonials
- [Free SEO Audit](https://ivanhub.co.uk/seo-audit): Instant website analysis with a PDF when complete evidence is available
- [SEO Agency London](https://ivanhub.co.uk/seo-agency-london): London SEO services hub
- [Autonomous SEO](https://ivanhub.co.uk/autonomous-seo): AI-driven autonomous SEO systems
- [Resources](https://ivanhub.co.uk/resources): Live public tools and evidence-backed research workflows
- [Apps](https://ivanhub.co.uk/apps): Private, focused software products with one-time pricing

## Live Public Tools
- [Free SEO Audit](https://ivanhub.co.uk/seo-audit): Run a free evidence-backed audit of a public URL. See measured Lighthouse scores, page evidence, and prioritised fixes.
- [iVanHub Keyword Research Tool](https://ivanhub.co.uk/resources/keyword-research): Enter a seed keyword and get Google Autosuggest ideas. Search-volume and CPC remain blank because no approved zero-cost source is used.

## Tool Comparisons
- [Ahrefs vs Semrush](https://ivanhub.co.uk/compare/ahrefs-vs-semrush): In-depth comparison of Ahrefs vs Semrush for SEO. We break down features, pricing, backlink data, keyword research, and site audits to help  ([markdown](https://ivanhub.co.uk/mirror/compare/ahrefs-vs-semrush.md))
- [HubSpot vs Salesforce](https://ivanhub.co.uk/compare/hubspot-vs-salesforce): HubSpot vs Salesforce compared for marketing teams. Features, pricing, ease of use, and which CRM fits your growth stage. Expert breakdown. ([markdown](https://ivanhub.co.uk/mirror/compare/hubspot-vs-salesforce.md))
- [Mailchimp vs Klaviyo](https://ivanhub.co.uk/compare/mailchimp-vs-klaviyo): Mailchimp vs Klaviyo for email marketing. Automation, segmentation, pricing, and deliverability compared. Which platform drives more revenue ([markdown](https://ivanhub.co.uk/mirror/compare/mailchimp-vs-klaviyo.md))
- [Google Ads vs Meta Ads](https://ivanhub.co.uk/compare/google-ads-vs-meta-ads): Google Ads vs Meta Ads compared for ROI, targeting, cost, and conversion. Learn which paid channel fits your business model and budget. ([markdown](https://ivanhub.co.uk/mirror/compare/google-ads-vs-meta-ads.md))
- [WordPress vs Webflow](https://ivanhub.co.uk/compare/wordpress-vs-webflow): WordPress vs Webflow for business websites. Compare design control, SEO, speed, cost, and scalability. Expert analysis for marketing teams. ([markdown](https://ivanhub.co.uk/mirror/compare/wordpress-vs-webflow.md))
- [Google Analytics 4 vs Adobe Analytics](https://ivanhub.co.uk/compare/ga4-vs-adobe-analytics): GA4 vs Adobe Analytics compared for marketing teams. Data model, reporting, cost, and implementation complexity. Expert comparison. ([markdown](https://ivanhub.co.uk/mirror/compare/ga4-vs-adobe-analytics.md))
- [Hootsuite vs Buffer](https://ivanhub.co.uk/compare/hootsuite-vs-buffer): Hootsuite vs Buffer for social media management. Scheduling, analytics, pricing, and team features compared. Which tool fits your workflow? ([markdown](https://ivanhub.co.uk/mirror/compare/hootsuite-vs-buffer.md))
- [Moz vs Ahrefs](https://ivanhub.co.uk/compare/moz-vs-ahrefs): Moz vs Ahrefs compared for backlinks, keywords, site audits, local SEO and pricing. See which SEO platform offers better value in 2026. ([markdown](https://ivanhub.co.uk/mirror/compare/moz-vs-ahrefs.md))
- [Canva vs Adobe Creative Suite](https://ivanhub.co.uk/compare/canva-vs-adobe-creative-suite): Canva vs Adobe Creative Suite for marketing teams. Compare ease of use, output quality, pricing, and which tool fits your design workflow. ([markdown](https://ivanhub.co.uk/mirror/compare/canva-vs-adobe-creative-suite.md))
- [ActiveCampaign vs HubSpot](https://ivanhub.co.uk/compare/activecampaign-vs-hubspot): ActiveCampaign vs HubSpot for marketing automation. Compare automation power, CRM, pricing, and which platform fits your team size and budge ([markdown](https://ivanhub.co.uk/mirror/compare/activecampaign-vs-hubspot.md))

## Locations
- [Marketing Agency Soho](https://ivanhub.co.uk/locations/soho): Performance marketing for Soho's creative elite.
- [Marketing Agency Shoreditch](https://ivanhub.co.uk/locations/shoreditch): SEO and growth systems for Shoreditch tech leaders.
- [Marketing Agency Canary Wharf](https://ivanhub.co.uk/locations/canary-wharf): Enterprise SEO and digital marketing for Canary Wharf's financial leaders.
- [Marketing Agency City of London](https://ivanhub.co.uk/locations/city-of-london): Inbound growth for the Square Mile's professional elite.
- [Marketing Agency Manchester](https://ivanhub.co.uk/locations/manchester): Growth systems for Manchester's tech and media powerhouse.
- [Marketing Agency Edinburgh](https://ivanhub.co.uk/locations/edinburgh): Authority-building growth for Edinburgh's finance and tech leaders.
- [Marketing Agency Bristol](https://ivanhub.co.uk/locations/bristol): Creative-led growth for Bristol's innovators and challengers.
- [Marketing Agency Birmingham](https://ivanhub.co.uk/locations/birmingham): B2B growth engineering for Birmingham and the Midlands.
- [Marketing Agency the UK](https://ivanhub.co.uk/locations/united-kingdom): Nationwide growth marketing for ambitious UK businesses.

## iVanHub Apps
- [DeductLocal](https://ivanhub.co.uk/deduct-local): Private offline receipt scanner for self-employed people
- [MetaPromptLab](https://ivanhub.co.uk/metapromptlab): Prompt engineering toolkit for ChatGPT, Claude and Gemini
- [Birthdays](https://ivanhub.co.uk/birthdays): Private, offline birthday reminder app for iPhone